Category Archives: Events
The team at Trendr Inc. is out to transform the way you live your professional life. The Montreal Start-up launched their mobile app to facilitate face to face meetings – as people dive deeper and deeper into social, they maintain, there is no substitute for meeting face to face when you’re doing business.
I’d been following Trendr for a while, but had not yet had the chance to really see the app in action. The Trendr team invited me out to their Meeting Zone at the Montreal Grand Prix to check it out first hand, here’s my review.
How does Trendr Work?
Using data from GPS and your LinkedIn contacts, the Trendr app provides a full suite of possibilities for connecting with the people in your network face to face. With a full array of options for visibility, requesting meetings, or simply seeing who is near by, the natural advantage of this app comes into play when you’re at major events.
Setting up easy access points for meeting at major events:
The Trendr Meeting Zone
Before this event, I had looked at Trendr from an individual user perspective. It was interesting to see how far my contacts were. When travelling in different cities, I always enjoyed seeing who in my contact list was near by. It made it easy to identify who I should set up meetings with and oftentimes it reminds you that some people you haven’t seen for a while are closer than you think. In a world of business travel and constantly moving people, it really helps to connect with people who are there, now.
A Totally New Approach : Meeting the People You Want to Meet at A Sporting Event
At events where there are hundreds and thousands of people, it is often difficult to connect up with the people you want to see. When I went to the Grand Prix yesterday, I knew there were tons of people there I knew – but connecting would have been difficult.
Peter Davison, @OurManInMTL, CMO of Trendr Inc, walked me through this newest release of Trendr, and I immediately saw the advantages. I knew who was around, I was able to invite friends to join Trendr and invite them to the Trendr meeting zone.
The meeting zone provides a place for people to meet and discuss business. Rather than bumping into people or finding them in the stand where they are focused on the event, it allows people to not only connect face to face, but have a spot to mix a little business in with pleasure when they are ready.
Show Me The Money: Do You Really Get Business Out Of Social Apps?
If you engage in social media tools to sell, or do so to simply advertise and promote, then it is likely you wont make any money. No body wants to connect with a streaming advertisement, or follow someone who is always broadcasting pitches. Apps like Trendr , or involvement in social networking allow for one thing, getting to know people, learning about people – and for those who are truly genuine business people, this leads to relationships and also learning about how you can help others.
The folks at Trendr reached out to me a couple of weeks ago about their insurance, that was business. At the site yesterday, I had a great discussion with the people at Kutoto, I had never met them before, but after a while of conversing, I liked them, and I liked what I learned about their products, that will lead to business. Not only did I learn about them, but I was able to connect them with some projects I thought they might enjoy.
I heard a lot of business going on at the Trendr tent. For people looking to make new connections and build collaborations, I can say (without revealing the details) I heard some serious business going on. Put yourself at the middle of the action in the VIP zone at the Grand Prix, or any other event, you are going to meet like minded business people. Business and pleasure do mix, and they mix well, because you aren’t there for a pitch, you’re there to enjoy, learn, share and converse. What better way to build ideas, collaborations, and explore possibilities?
— Jiri Bindels (@JiriBindels) June 8, 2013
So to the nay-sayers and those who doubt social, I want to confirm to you – if you do social right that means:
I liked the Trendr app and meeting zone for this. It was pretty cool, and I definitely see some bottom dollars coming from it from everything I heard and experienced myself.
What about privacy?
No problem! If you worry that all of a sudden you’ll be inundated with meeting requests when at these events, Trendr also worked in an invisible option and allows you to control whether or not you have your GPS on, as well as set availability and do not disturb times.
What are you waiting for? Go out and start meeting your connections today!
I’m headed down to the Trendr meeting zone again today at the Grand Prix , to say hello and keep meeting contacts face to face. Yesterday I met the great folks from Whopaid.it and Kutoto, some great people from Australia, and of course the Trendr team! There’s no telling who will stop by the Trendr Meeting Zone today, but if you’re nearby, stop in and say hello because nothing beats a face to face meeting when it comes to doing business and building relationships.
Not sure where the Trendr Zone is, or need help with your app, just send me a tweet – let us know you’re checking things out – The best part of social media is, we’ll see it and connect from there! There’s no better way to put a face to the name.
See you soon!
World Food Day was proclaimed in 1979 by the Conference of the Food and Agriculture Organization (FAO). The aim of the Day is to heighten public awareness of the world food problem and strengthen solidarity in the struggle against hunger, malnutrition and poverty. – UN
I’ve been working on raising awareness for nonprofit groups on how to use social media for engagement over the past month via various speaking engagements and blog posts. When I heard about what The World Food Programme was doing in their strategy, I was impressed. The World Food Programme is the largest humanitarian agency fighting hunger. They recognize the importance of reaching new communities and finding new friends to engage and support their mission and cause. The recently used a partnership with Zinga and got the Farmville community to support their efforts, with tremendous success.
What did Facebook games have to do with world hunger? The Farmville Community is a highly engaged community. By identifying the common interests and using the opportunity to partner for social good, this organization benefited greatly, and got to raise awareness in a new community they would not have ordinarily have reached.
What’s really nice about their campaigns is that their focus is not just on the fundraising part, it’s about really reaching out and sharing stories. One of their campaigns features Molly, they tell her story not to raise funds but to create an environment where they can engage people in communities worldwide to understand the work they are doing and make new friends to help support their efforts. One of the cool interactive features of their site is a quiz that helps participants gain a deeper understanding of the cause.
What is really interesting is that when you take their quiz, this action supports the cause! What a great idea! It’s not about taking your money, it’s about awareness and generating reward from enagagement.
In the video below, Bettina Luescher of the World Food Programme, is interviewed by John Haydon. She explains some of their campaigns and outreach strategies, including one campaign where they partnered with the actors from ” The Hunger Games”.
Coming up with creative ideas and partnerships provides great benefits! You reach new audiences and build energy around your cause. This energy creates interesting opportunities to build real relationships with followers or friends, rather than just placing organizations in positions where they beg for attention.
Two Partners supporting World Hunger Day.
To succeed in any campaign, you can’t just rely on the individuals in a community, you have to get the help from sponsors as well. I am thrilled to be participating and promoting the efforts of Razoo and Yum! Brands, the world’s largest restaurant company in support of the World Food Programme World Hunger Day this year. Yum! Brands’ annual World Hunger Relief campaign is the world’s largest private sector hunger relief effort.
You Can Help Too!
Please join us on World Hunger Day this October 16th, check out Geoff Livingston’s post for all the campaign details, or send out this tweet. It doesn’t cost you anything to raise awareness, and it makes such a difference! Please take a moment to click.
A Little Extra:
Just One Day Can Make A Difference!
Want to know what a day of giving can look like visually? Check out what Razoo put together in the video below!
A visualization of GiveMN 2011, showing how Razoo and GiveMN raised more than $14M total in a 24-hour Giving Day.
There are a lot of creative efforts and people joining to make World Hunger Day a success, if all you have to do to make a difference is mark it on your calendar, send out a few tweets, and maybe take a quiz, isn’t it worth it?
“The philanthropic goal encourages people to participate in small acts like a social share or a $10 or $25 donation. These small acts do make a big difference. To give you an idea of how that plays out here:
- – Just $10 feeds children.
- – Just $25 feeds a child in need during school for a half year.” - Geoff Livingston
I hope you will join us on October 16th and be a part of some social media good in action!
For more information you can check out the blogger kit here. You can make a difference just with a few clicks! Thank you!!
I had the pleasure of speaking at PodCamp East today. My talk was on “Cultivating Zombies or Activating communities“. We covered quite a bit of ground, so, I thought I would highlight some of the tips we talked about the focus was strategies for non-profits to consider when evaluating a social media presence.
I will be putting up the complete slide share and additional notes and resources shortly!
This might be a good time to sign up for my newsletter by email on the right, or download my mobile app this way you will get notified whenever something is posted !
The Aviva Community Fund Launches this week for it’s 4th consecutive year. This social media based contest puts the power into the hands of the communities around them to have a vote and make positive change possible with much needed funding. The Fund has given away millions of dollars to grass roots organizations and individuals who have come up with ideas to make positive change in their communities. You can check out previous winners here.
“I wanted to make a difference in my community for all children with disabilities, so how could I pass on the opportunity to enter the Aviva Community Fund?” said Kelly Meissner, idea generator behind 2011 Aviva Community Fund Winner Kate’s Kause. After winning $60,000 Kate’s Kause was able to build a fully accessible playground for the entire Elmira, Ontario community to use.
Starting today, Canadians can go to AvivaCommunityFund.org to submit ideas that will have a positive effect on their local community. After rallying support from friends, family, neighbours and co-workers, the most popular ideas will have a chance to be funded with the $1,000,000 Aviva Community Fund.
In the competition’s first three years, Canadians overwhelmingly answered the call proposing over 6,000 ideas and casting more than six million votes in support of causes from every province and territory.
New to the competition this year is a specific prize of up to $150,000 for Canadian community groups or charities that support homeless and at-risk youth programs. - Aviva Canada
Speaking about Change
I am really honored to be Aviva’s Quebec Speaker at the Community Fund Launch, where I where I will be highlighting some of the amazing opportunities this project gives business people and individuals to really get involved in supporting their communities.
Not only does Aviva give an opportunity to communities to grow and receive support for their positive change ideas, they also give their brokers an opportunity to support the projects in their areas. A great way for an insurance company to give back on many levels.
This competition not only uses social media to help spread the word, and allow people everywhere to support these local organizations, but it also creates a pattern of engagement that extends far beyond the contest itself. I wrote about this last year on 12 Most, and I invite you to continue reading below to learn about the 12 Most Ways Aviva Community Fund Excels at Community Giving.
You can also check out the ideas starting to appear here, and remember it doesn’t cost you anything to support a cause, just a click of support every day to help your favorite cause make it through to round two!
12 Most Charitable Ways @AvivaCF Excels in Community Giving
by Mila Araujo
What if I told you I had a million dollars to give away, and all you had to do to get part of it was to send me your request and if you could get your friends to support you, I’d hand it out? What would you do?
Well the Aviva Community Fund is doing just that, but they aren’t throwing it at you directly, they are giving it to your community so that not only you benefit, but your whole area can share the wealth, improve your life, your family’s and everyone around you.
What really sets this social good project aside from the rest is that it is not just a giveaway, its a competition. A competition that touches every single area of community in a positive way, and all anyone has to do to make it happen is embrace the idea of community. The true idea of working together and seeing the results of teamwork for social good.
1. Its about getting what you need
Want a million dollars? Well you can’t get it yourself. You need your friends, your family, your community to get involved. Doing this instantly creates positive energy in your group. In today’s world we are often too busy to talk to each other, to take the time out to stop and connect with those around us.
One of the things I love about social media and the emergence of blogging (as opposed to “old school” websites) is that it not only allows you to find information but to connect with others. When you read something and have something to say, it pushes you to think deeper in order to comment – enter the dialogue… The engagement we hear so many speak about is much deeper than just casual chatter, it’s the result of thoughtful contribution through our interactions that allow us to share ourselves through our views and build relationships as a result.
We are all made up of different experiences, thoughts, behaviors – many of these with their roots in our upbringing and childhood.
Last year I read a blog post, “I Was Born this Way. Asking Entrepreneurs: Were you?” by Tobey Deyes, an excellent thought provoking post and great example of an engaging read, which inspired many wonderful comments asking readers to dig back into childhood and share.
A few weeks ago, I was approached by the Private School Expo for participation in a “Blog Hop”. The idea was to write about a childhood memory from school. As I reflected on my childhood experiences – one story came to mind – very much in the same way Tobey’s post had inspired me, this blogging challenge Lead me to thinking…
The same question could be asked of leadership, where is it born?
When I was 11 years old, I attended the Priory School in Westmount, Quebec. Many of the teachers who were there then, have only just retired in the past couple of years, the dedication to their students, their caring and involvement in students personal development was strongly felt. I loved my school, I loved going there every day, the environment was always warm in every aspect down to the home made meals, and their notorious macaroni and cheese.
The Key To The Attic.
Out of pride for my school, it occurred to me one day, that we did not have our own school paper. From all I had seen on TV, great schools had great papers. So I approached the teachers, other students and anyone who would listen with the suggestion of a school paper. The resources were not there. I was sure if we had the vision, there must be a way. I came up with solutions to all the things stopping us. Then, one day the principal of the school, Miss. McConnon approached me. She told me that she had heard about the idea and my proposal. She told me that if I could take care of the “red tape” (printing , production, writing, getting a team together) then she would allow me to publish the first school paper! I was confident that I could do it, and set out to work. I “interviewed” classmates, built a team who could write and draw, asked my Dad (who had his own company) if I could use his photocopier for the printing, ran a contest for our “mascot” and came back to Miss McConnon with the details.
When I presented my plan, not only did she give me approval, but she recognized there would have to be somewhere to have “meetings” and do all the work, so she entrusted us with the keys to the school attic, which became the “top secret” hideout and home of “The Priory Press” the school’s first newspaper – published and written by a very small group of kids (there were 4 of us) filled with energy and vision and passion.
Who would have thought the seeds of leadership would be nurtured by a key to an attic? Yet they were.
Above and Beyond
This story is probably one of the most amazing stories I can think of in how a teacher, educator and school went above and beyond to encourage and nurture a child’s dreams. When this opportunity to share a school related story came up, this immediately came to mind. If you were to ask me where leadership is born, I would have to tell you in childhood. Having parents, friends, schools and teachers to recognize these things drive us all forward. Miss McConnon, in the true spirit of the Priory School, recognized this. She went above and beyond to make sure that my ideas were encouraged. Where I am sure so many others may have simply closed the door on the dream, she gave me the key.
This support and belief in me from the school, nurtured more seeds than she could have realized, as I have gone on through life always believing in my dreams, making plans, setting goals, and always believing that if there is a way, I can find it.
Friends and family play an important part, but when you surround yourself, or your kids with encouragement from all angles, this is where you will see the ultimate success.
Opportunities like this do not simply exist at private schools, they exist everywhere where educators can see the true potential in the child. A great deal of my admiration goes out to The Priory School for their dedication to maintaining this approach of nurturing and empowering their students throughout the past 25 years (since I was there). When it came time for my own daughter to attend school, this is also where she found a home and the same kind of support I had received many years before.
The Impact of Caring Educators
I have always considered myself privileged to have had parents who believed that one of the most important things, besides love, was education. They were not wildly rich, they worked hard and made my education a priority. When I was young, I heard about how important is was and it all made sense, but as an adult I can’t tell you how many countless times I have reflected on the different schools I have attended and the different advantages I have had simply because of the extra support I received in school.
I believe education should be accessible to all, there are extremely hard working people in the school system, they are heroes shaping our world for the future of the children, who become our leaders.
If I can leave you with nothing else from this post, remember that children are formed into adults by their experiences, the more we can offer them – not just as our own children, but in the population, the better our world will be.
I think leadership stems from many things, but I believe it is born when children find support, encouragement and guidance to make their dreams realities and realize the potential in their ability. What do you think?
Full Disclosure: Bloggers were compensated to participate in this “Blog Hop”. Content requirements were to share a school memory . My comments here are my own and felt from the heart.
Because this blog is to support education, I will also in turn be “supporting education” by donating my stipend from this post to Share the Warmth, an organization here in Montreal that provides school supplies, breakfasts and lunches to kids in need.
Their Mission is:
“To Awaken Hopes and Dreams by Overcoming Hunger and Poverty”
Please consider donating to them if you can – if you have kids in private schools – or consider donating to an organization in your area. The education and well being of children in this world are all our responsibilities. Please help be the change.
I will end this post on this note:
I can never show enough gratitude for the people who have touched my life, encouraged and supported me.
Brilliance and access to education should not be limited by money. For those of us who have had these privileges, we should use that knowledge to give back to the world because the more people who get the support and encouragement they need, the better this world will be.
|I’m participating in the Our Kids Private School Expo Blog Hop.
Yesterday’s School Memories post can be found on “Good Karma baby!“
Join the conversation!
Looking for a Private School for your child?
QR Codes are a tough sell in social media circles. Despite this, the average consumer surely sees multiple codes a day scattered on business cards, ads on walls, magazines, newspapers, billboards, TV ads, and even restaurant menus. In recent research from ScanLife, a popular QR Scanning App, the data not only shows consumers scanning when they are on the go, but even when they are at home! If that doesn’t indicate increasing comfort with the convenience of the QR method of communication, I am not sure what does.
Why do so many oppose them in the social marketing field? The QR code may seem “boring” to a graphic artist, or annoying to a social marketer, but to the average consumer armed with a smart phone and a scan app, I’d go as far as say it can be magical. You never know what lies behind the code until you see it.
The State of Mobile
According to Cisco‘s Mobile Forecast Highlights, in North America, the number of smartphones grew 58% during 2011, reaching 138 million in number. They further predict, in their VNI Mobile Forecast Highlights, 2011 – 2016 that in North America, the number of smartphones will grow 1.8-fold between 2011 and 2016, reaching 253 million. Why is the potential application of QR coding important? Look at it as your added opportunity to entice the mobile user, to connect somewhere that everyone is becoming increasingly more comfortable.
According to a recent Scanlife report in the second quarter of 2012, the company’s QR codes got 16 million scans, almost 10 million more than what it saw in the second quarter of 2011. in addition the rate of scans per minute Scanlife is seeing has increased by 5 times compared to the same time last year. You can check out a pretty awesome infographic here.
Why Aren’t You Seizing The Opportunity?
QR Codes are one of the easiest ways for consumers to easily respond to an ad, and get the information they are looking for. They allow the
This is an idea, it’s actually an idea about sharing ideas. I am inviting you to share your ideas on how to promote positive change, how to make a difference in this world, in 15 seconds or less. Are you up for the challenge? Come on, it’s easy!
Help Build The Mosaic
Tell us, What do you do to be a positive force in this world?
Here is the first idea -share yours… Maybe something closer to home? Please add it in!
Add yours via a video reply (click here to do this), Your Tout will work its way into this one. Every idea shared could start a chain of small change that grows and spreads.
Spread social good. Tell me about your projects. It could be something small , like spreading smiles or hugs – or something bigger, like a corporate initiative, or a non profit cause – anything that you think you or I could do to bring change and spread positivity, hope and make this world a better place.
What things do you do in your life? With your family? Through the office?
Please join me in creating this collection, I think that if we put all our thoughts together, the mosaic of ideas from around the world will be truly formidable.
Spread the good, share your idea now – all it takes is 15 seconds! Let’s do it, let’s #BeTheChange by sharing our ideas and inspiring those around us!
Peter Shankman is an inspirational being in marketing, service and social media.Today at Blogworld New York, he shared his take on success, and it didn’t revolve around social media, it revolved around character, hard work and values. Social Media is the vessel, not THE answer.
I’ve followed Peter Shankman for some time, and one of the most wonderful things about him is that what he shares is always human and true. He puts it on the table, not sugar coating or “selling”. He also delivers value, strong business advice and insight. Unfortunately I’m only headed to Blogworld now, and have missed some of the awesome presentations, only getting in later, but @Josepf was at Blogworld today, and let me know he’d just met him for a brief chat. It made me think about a post he wrote a while back, a touching and personal one, and if you haven’t seen it, you should check it out: What’s your “Fate Worse Than Death?”. (My response to that post, which sites some of the reasons for my admiration for Peter, is in the comments) @Josepf, was live tweeting his session today, so like many others like me, who I am sure wish they had been there, I was glad to follow along in the tweets. Here are some of the take-aways from the talk.