Marketing

Collaboration and Community – Reflections for 2014

My New Year looks bright, because of all of you. As New Years Celebrations kick in around the world, I would like to take a moment and thank you for your support, friendship, and sharing throughout the year. T...

VIDEO: Listly’s Twitter Lists – A Solution to 2 Major Concerns Faced by Individuals and Business

Things are about to get easier. If you haven't used Twitter Lists then you're probably missing out on a very important management aspect of twitter - at the same time, Twitter lists were difficult to manage and took a lot of time, there is a finally a great solution to help you explore, collaborate and extend your Twitter capability with the introduction of Listly's latest tool: Twitter Lists made easy.

Using Hashtags in Social Media is Good for Business : A How To Guide

A guide to using hashtags for business. People are often thrown off of posts by strange items like hashtags. Yet, the hashtag is a critical tool for online business activity. building community and reaching new people. How do you figure it all out and apply it efficiently and effectively for your business? This article covers it, quick and easy.

Tips on Using Webmaster Tools to Learn, Fix Your Site And Improve Your Search (SEO)

Google Webmaster tools is not Google Analytics. Now that you have this set up, you can start investigating what is really going on with your site. You will be able to check where your content is linked from (for example guest blogs, citations), see where search is coming up with errors, fix broken links and gain insight into your popular posts and key word searches.

Why “Most Linked Content” May Be More Important Than “Click Through Rate”

Just because something is most linked, doesn't mean it's most clicked through. Click through rate will depend on who is doing the linking. So, for example, this article may have the most links, but it may have very low click through. Without looking at webmaster tools, you might be losing out on opportunities for improvement.

A Simple Rule to Manage Your Marketing : Stop Thinking it’s “just marketing”

Protect your marketing investment: A simple formula to manage results, make reasonable demands, and how to know when you're being taken advantage of. The environment right now is so competitive, and new that there are few people in the mass of "marketers" who truly understand how to market properly. They are learning too. So what is happening is that even they are throwing numbers and results out based on analytics , basic buzz words and attribute numbers to them...You need to understand the basics to protect your business.

Marketing Madness: Content marketing and the importance of listening #ContentMTL

Before focusing too much on all the best practices and theories of Content Marketing, your best bet is to start by listening. Buzz words have created too much confusion for business owners. Making them feel lost in the online space. The key to finding success with content marketing is making sure that a large part of the activity is about listening.