Highlights : Facebook Success Summit – Tips for Marketing and Building Audience
The information contained in the Success Summit is extensive. Given my recent discussion on Facebook for Non-Profits, I don’t want to confuse my readers, so I will clarify that for any business, profit or non-profit, it is important to understand the workings of Facebook to be able to make informed decisions on the best strategy for you.
The strategy for a non-profit will be different , and involve different focus points, as well as (in my opinion) greater opportunities in their strategic approach than for a small business, consultancy, etc. Every single business must take their specific situation into account when building a strategy.
Therefore, take in all this awesome information, but remember your specific goals, and your community. This is what will dictate what elements you bring into your strategy and how.
Empowering yourself with the knowledge allows you to make good decisions!
If you want to know more about my tips for non-profits, you can check them out here, here and here. Or check out the Slide Share of my presentation at Pod Camp East from September 29th.
I have also included a couple of “Tout” videos from a talk I attended with Mark Schaefer in June within the “Storify” below.
I thought they were complimentary to his presentation today so I have included them. Video is always great to experience things in a deeper way!
Regardless of your approach, the key in all of these talks is driving active participants in your community.
There are some great ideas here from some amazing leaders in the social media marketing field!
Social media is “the economy of favors” says @markwschaefer #fbss12
Contests are a great way to engage community, but only if done right.
Here”s a post I wrote about it using some great examples of ways to get people engaged.
Also note that Facebook does have rules around contests,, so make sure you find out what they are before you start running a huge campaign!