What If Work Were As Engaging As Gaming? Exploring A Social Workplace.

I have been using social tools in the workplace for several years now with my team. It all started with the question, “What if employees were as engaged with their work as people are with online games?”  As I prepared to head to the Impact99 HR Summit this week, to present my experiences using social in the workplace, I thought I would share my original 12 Most article with you here.

Social Media Changes You and Society – The Human Connection

A knock came at my door about an hour ago while I was having a good and valued discussion with my daughter… My daughter went to look to see who it was, coming back to report she thought it might be some religious group. I got up to check for myself – I don’t really appreciate people knocking on my door – mainly because of special times like this, having a good discussion – then someone tries to just step in.

Usually I would have ignored it, but when I saw the girl on the other side, I could tell it wasn’t a “religious intervention” visit, and thought, let me see what she wants.

Changing The Buzz Words in Social Business: “The Impact Equation” Delivers #ImpactEQ

 

The Impact Equation by New York Times bestselling authors Chris Brogan & Julien Smith is set for release on October 25th. I was thrilled to get an advance copy for review and am so honored to be able to share my experience in reading it with you here.

First things first, a little Q&A on who should read this book. In case you’re wondering if this book has something in it for you.

Q1: I’m just a business person, not a social media expert, is this book right for me?

A: Yes. It’s perfect for you. No social media mumbo-jumbo here. Just practical, real life information that you can understand and apply to your life and business right away.

Q2: I’m in the field, I’m already a “social media expert”, why would I read this?

Ideas: Quizzing Your Way to Support – #NonProfit Strategy Built on Engagement #hungertohope

World Food Day was proclaimed in 1979 by the Conference of the Food and Agriculture Organization (FAO). The aim of the Day is to heighten public awareness of the world food problem and strengthen solidarity in the struggle against hunger, malnutrition and poverty. – UN 

I’ve been working on raising awareness for nonprofit groups on how to use social media for engagement over the past month via various speaking engagements and blog posts. When I heard about what The World Food Programme was doing in their strategy, I was impressed. The World Food Programme is the largest humanitarian agency fighting hunger. They recognize the importance of reaching new communities and finding new friends to engage and support their mission and cause. The recently used a partnership with Zinga and got the Farmville community to support their efforts, with tremendous success.
WFP4 - Domingo (0189)

What did Facebook games have to do with world hunger? The Farmville Community is a highly engaged community. By identifying the common interests and using the opportunity to partner for social good, this organization benefited greatly, and got to raise awareness in a new community they would not have ordinarily have reached.

What’s really nice about their campaigns is that their focus is not just on the fundraising part, it’s about really reaching out and sharing  stories. One of their campaigns features Molly, they tell her story not to raise funds but to create an environment where they can engage people in communities worldwide to understand the work they are doing and make new friends to help support their efforts. One of the cool interactive features of their site is a quiz that helps participants gain a deeper understanding of the cause.

What is really interesting is that when you take their quiz, this action supports the cause! What a great idea! It’s not about taking your money, it’s about awareness and generating reward from enagagement.

In the video below, Bettina Luescher of the World Food Programme, is interviewed by John Haydon. She explains some of their campaigns and outreach strategies, including one campaign where they partnered with the actors from ” The Hunger Games”.


Coming up with creative ideas and partnerships provides great benefits! You reach new audiences and build energy around your cause. This energy creates interesting opportunities to build real relationships with followers or friends, rather than just placing organizations in positions where they beg for attention.

Two Partners supporting World Hunger Day.

To succeed in any campaign, you can’t just rely on the individuals in a community, you have to get the help from sponsors as well. I am thrilled to be participating and promoting the efforts of Razoo and Yum! Brands, the world’s largest restaurant company in support of the World Food Programme World Hunger Day this year. Yum! Brands’ annual World Hunger Relief campaign is the world’s largest private sector hunger relief effort.

You Can Help Too!

Please join us on World Hunger Day this October 16th,  check out Geoff Livingston’s post for all the campaign details, or send out this tweet. It doesn’t cost you anything to raise awareness, and it makes such a difference! Please take a moment to click.

A Little Extra:

Just One Day Can Make A Difference!

Want to know what a day of giving can look like visually? Check out what Razoo put together in the video below!
A visualization of GiveMN 2011, showing how Razoo and GiveMN raised more than $14M total in a 24-hour Giving Day.

There are a lot of creative efforts and people joining to make World Hunger Day a success, if all you have to do to make a difference is mark it on your calendar, send out a few tweets, and maybe take a quiz, isn’t it worth it?

“The philanthropic goal encourages people to participate in small acts like a social share or a $10 or $25 donation. These small acts do make a big difference. To give you an idea of how that plays out here:

  • – Just $10 feeds children.
  • – Just $25 feeds a child in need during school for a half year.” - Geoff Livingston

I hope you will join us on October 16th and be a part of some social media good in action!

For more information you can check out the blogger kit here. You can make a difference just with a few clicks! Thank you!!

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Facebook Success Summit Day 1 & 2 – Highlights #FBSS12

  1. The information contained in the Success Summit is extensive. Given my recent discussion on Facebook for Non-Profits, I don’t want to confuse my readers, so I will clarify that for any business, profit or non-profit, it is important to understand the workings of Facebook to be able to make informed decisions on the best strategy for you.

    The strategy for a non-profit will be different , and involve different focus points, as well as (in my opinion) greater opportunities in their strategic approach than for a small business, consultancy, etc.  Every single business must take their specific situation into account when building a strategy.

    Therefore, take in all this awesome information, but remember your specific goals, and your community. This is what will dictate what elements you bring into your strategy and how.

    Empowering yourself with the knowledge allows you to make good decisions!

10 Tips for Non-Profit Social Media Success

I had the pleasure of speaking at PodCamp East today. My talk was on “Cultivating Zombies or Activating communities“. We covered quite a bit of ground, so, I thought I would highlight some of the tips we talked about the focus was strategies for non-profits to consider when evaluating a social media presence.

I will be putting up the complete slide share and additional notes and resources shortly!

This might be a good time to sign up for my newsletter by email on the right, or download my mobile app this way you will get notified whenever something is posted !

Aviva Empowers Communities for a 4th Year Starting Today @AvivaCF #BeTheChange

The Aviva Community Fund Launches this week for it’s 4th consecutive year. This social media based contest puts the power into the hands of the communities around them to have a vote and make positive change possible with much needed funding. The Fund has given away millions of dollars to grass roots organizations and individuals who have come up with ideas to make positive change in their communities. You can check out previous winners here.

“I wanted to make a difference in my community for all children with disabilities, so how could I pass on the opportunity to enter the Aviva Community Fund?” said Kelly Meissner, idea generator behind 2011 Aviva Community Fund Winner Kate’s Kause. After winning $60,000 Kate’s Kause was able to build a fully accessible playground for the entire Elmira, Ontario community to use.

Starting today, Canadians can go to AvivaCommunityFund.org to submit ideas that will have a positive effect on their local community. After rallying support from friends, family, neighbours and co-workers, the most popular ideas will have a chance to be funded with the $1,000,000 Aviva Community Fund.

In the competition’s first three years, Canadians overwhelmingly answered the call proposing over 6,000 ideas and casting more than six million votes in support of causes from every province and territory.

New to the competition this year is a specific prize of up to $150,000 for Canadian community groups or charities that support homeless and at-risk youth programs. - Aviva Canada

Speaking about Change

I am really honored to be Aviva’s Quebec Speaker at the Community Fund Launch, where I where I will be highlighting some of the amazing opportunities this project gives business people and individuals to really get involved in supporting their communities.

Not only does Aviva give an opportunity to communities to grow and receive support for their positive change ideas, they also give their brokers an opportunity to support the projects in their areas. A great way for an insurance company to give back on many levels.

This competition not only uses social media to help spread the word, and allow people everywhere to support these local organizations, but it also creates a pattern of engagement that extends far beyond the contest itself. I wrote about this last year on 12 Most, and I invite you to continue reading below to learn about the 12 Most Ways Aviva Community Fund Excels at Community Giving.

You can also check out the ideas starting to appear here, and remember it doesn’t cost you anything to support a cause, just a click of support every day to help your favorite cause make it through to round two!

12 Most Charitable Ways @AvivaCF Excels in Community Giving

by Mila Araujo

What if I told you I had a million dollars to give away, and all you had to do to get part of it was to send me your request and if you could get your friends to support you, I’d hand it out? What would you do?

Well the Aviva Community Fund is doing just that, but they aren’t throwing it at you directly, they are giving it to your community so that not only you benefit, but your whole area can share the wealth, improve your life, your family’s and everyone around you.

What really sets this social good project aside from the rest is that it is not just a giveaway, its a competition. A competition that touches every single area of community in a positive way, and all anyone has to do to make it happen is embrace the idea of community. The true idea of working together and seeing the results of teamwork for social good.

Here are the 12 Most ways that @AvivaCF Excels in Community Giving

1. Its about getting what you need

Want a million dollars? Well you can’t get it yourself. You need your friends, your family, your community to get involved. Doing this instantly creates positive energy in your group. In today’s world we are often too busy to talk to each other, to take the time out to stop and connect with those around us.

Social Media Timing is Everything: Understanding Automation’s Role in Community Engagement

Robot

Robot (Photo credit: ewen and donabel)

Are You a Robot?

We have heard a lot of talk lately about the risks of automation in social media. Many people seem to believe that automating tweets, or posts work against social media best practices. In particular, genuine communication.

I think that the key to assessing this is in knowing the objective of your social media activities. In addition, the role that your social accounts are playing for the community they serve.

Manpower is a huge issue in this as well. Do you have a community manager who is dedicated to only running social media, or do you have social media as a “part” of the person’s role?

Automation used right doesn’t mean “impersonal”

There are positive ways that automation can be used which also respect and maintain the human touch. Here are some examples:

1. Scheduling Updates that contain photos, videos or your own posts to strategically appropriate times on both Facebook and Twitter

This content should be generally in line with your objectives, and the message you want to share within your community. There is no reason not to schedule these things. It allows you to be consistent. A huge factor in establishing a strong social media presence.

2. Scheduling distribution of articles via Twitter or Facebook so that the proper exposure is attained on peak hours in multiple time zones.

In the Social Climate, if you are successful, there is a good chance that your main activities providing value to your organization will be in the response and dialogue around your automated postings. As long as you respond, and the posts provide value, the fact that the posts were automated is irrelevant.

3. Automation responds to various needs and can help teams work together

It is also worth noting that people responsible for creating content, may not be the same in the organization who will respond to content. Creators can brief the “service” people, the front line “responders” on what is coming up on the editorial calendar and schedule that content. The “responders” can then take the ball from there. It’s a matter of opening your mind to the possibilities, it is not just about loading up a schedule and taking a walk.

Automation lends a Helping Hand in Time Management

People who don’t know how to manage their time fail in elaborate project management. If you don’t think Social Media management is elaborate, you really don’t understand it.
Using mild automation of items that are hand selected and vetted, clears up time for social media managers to spend more time responding. Its a matter of time management and efficiency.
In fact, if more time is spent responding and reaching out, than struggling with finding things to post, the social media activities of any company or individual will benefit.

Where “Automation Is Anti-Social” – What Not to Do.

Where things go wrong is when people automate messages, take no personal interest in reading them (to see if they align with their brand) and disseminate information simply for the purpose of broadcasting content. This type of behavior is in fact robotic and will alienate your community.
A key component of Social Media is the interactive nature of the communication. If there is no dialog or response to automated activity, then the program or campaign is a failure. Given this, posting status updates (that are more conversational in nature) should be strongly reviewed before putting in an automated cue. I personally would not recommend this.

It’s all about Balance

You can’t do it all. In an effective social media strategy, several areas of activity have to be planned:
  • Time for Blogging or other content creation
  • Time for broadcasting the content
  • Time for dialog and interaction based on the content & Identifying Opportunities for engagement elsewhere (ex: Social Search) <;- The most important aspects
  • Time for analysis of interaction and results
If you can automate the broadcasting and spend quality time with the other areas, then you will be ahead of the game.

The Appropriate Use of Automation

If you think automation alone is how you will succeed in Social Media, you will find yourself with little engagement and sharing ultimately setting yourself up to fail.
Understand that automation is something to be used with your strategy, and with your social media goals and objectives in mind, not as a strategy in itself. If you do this, you will become more efficient and reach more people by opening up your time to spend conversing, reacting, and making the “friends” and followers you need to see your success.
It’s not a replacement for the human touch of social.

Automation does not Equal Auto-Pilot

Come up with your own policy on Social Media Expectations to address automation. Include the following:
  • What is the acceptable delay to respond to comments on Facebook, Twitter, Your Blog?
    • This will depend on the nature of your business, and the role your sites play.
  • Itemize the type of content your organization is willing to automate.
    • Example, blog posts, photos, videos, status updates, Direct Messages. Make sure to answer the question for yourself, what value does automating the selected items give your public, and your company. What are the potential risks?
  • Ensure that there is a regular check point to follow through on these automated posts.
    • Will it be every day, every hour? Set an expectation so you don’t lose yourself in the automated process. You want to respect the whole reason you are using automation – to stay connected. Leaving it on Auto-Pilot is not acceptable, and in theory does not meet the reasons you are doing it in the first place!

Providing Value

Everything you do has to always tie back to the question, how is what we are doing providing value to our community? The answer in automation should be: It is allowing us to spend more time interacting, and less time pushing posts.

Do you use automation to expand your capabilities in social, or were you thinking it could just put your activities on auto- pilot while you head out to the beach?

What do you think?

Do you have any tips to add?

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We Are Your Competition : Social Media & Your Business – Do You Make the Cut?

What happens when you bring social into the workplace?

  • Employee voices become important and heard
  • Issues rise to the surface, as a result they get addressed, and things become stronger and better
  • Your product quality becomes a spotlight – open to attack at any time- therefore will be reinforced by integrity
  • Your Customer Service comes under scrutiny – you have to live up to your promises – you are accountable
  • Your fans become advocates
  • Your critics become the force turning you onto positive change
  • You actually start to listen
  • Feedback is real and not solicited
  • You have the world to answer to. Not just your boss, not just your team or one client. The world.
  • You, as a company, must define and know who you are. You don’t just recite a mission statement, you feel it and live it. (If you don’t understand this, read my recent post on Branding)

How long are you going to stand there and watch things pass you by? How long are you going to stick to what you have always done, while the world and your consumers change around you?

        It shouldn’t be that way, it shouldn’t take all this to make you do all these things for your businesses, but social does do this for you. If forces you to question, to reinforce, to be greater.

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      That is why for any business who truly wants to be great (or thinks they are already) – getting into social is one hell of a great way to get your business in order!

Every aspect of your business must be aligned.

What’s Holding You Back?

All your fears of getting into social, all your concerns – I believe they all stem from your unconscious belief that you, in fact, are not able to operate in the public eye.

Maybe that’s what companies who are not yet using social, who are dabbling in the sidelines should really think about.

Do you really have what it takes?

Then get on board. Get your business in order. Start showing the world what you’ve really got. Show your employees, your clients and your community. That’s how you’ll grow. That’s how you’ll be better.

The Alternative:

Stay where you are and keep doing what you always did – but keep in mind, some of us out there are pushing ourselves to our limits, setting the bar higher, working every day to keep being the best – and guess what, we are your competition .

Good luck.

Where Leaders Are Born : The Impact of Educators #OKSchoolMem

One of the things I love about social media and the emergence of blogging (as opposed to “old school” websites) is that it not only allows you to find information but to connect with others. When you read something and have something to say, it pushes you to think deeper in order to comment – enter the dialogue… The engagement we hear so many speak about is much deeper than just casual chatter, it’s the result of thoughtful contribution through our interactions that allow us to share ourselves through our views and build relationships as a result.

We are all made up of different experiences, thoughts, behaviors – many of these with their roots in our upbringing and childhood.

Last year I read a blog post, “I Was Born this Way. Asking Entrepreneurs: Were you?” by Tobey Deyes, an excellent thought provoking post and great example of an engaging read, which inspired many wonderful comments asking readers to dig back into childhood and share.

A few weeks ago, I was approached by the Private School Expo for participation in a “Blog Hop”. The idea was to write about a childhood memory from school. As I reflected on my childhood experiences – one story came to mind – very much in the same way Tobey’s post had inspired me, this blogging challenge Lead me to thinking…

The same question could be asked of leadership, where is it born?

Photo from The Priory School

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My old school sweater, something that to this day, although I really have no use for, have never been able to part with. Great memories The Priory School.

My Story

When I was 11 years old, I attended the Priory School in Westmount, Quebec. Many of the teachers who were there then, have only just retired in the past couple of years, the dedication to their students, their caring and involvement in students personal development was strongly felt. I loved my school, I loved going there every day, the environment was always warm in every aspect down to the home made meals, and their notorious macaroni and cheese.

The Key To The Attic.

Out of pride for my school, it occurred to me one day, that we did not have our own school paper. From all I had seen on TV, great schools had great papers. So I approached the teachers, other students and anyone who would listen with the suggestion of a school paper. The resources were not there. I was sure if we had the vision, there must be a way. I came up with solutions to all the things stopping us. Then, one day the principal of the school, Miss. McConnon approached me. She told me that she had heard about the idea and my proposal. She told me that if I could take care of the “red tape” (printing , production, writing, getting a team together) then she would allow me to publish the first school paper! I was confident that I could do it, and set out to work. I “interviewed” classmates, built a team who could write and draw, asked my Dad (who had his own company) if I could use his photocopier for the printing, ran a contest for our “mascot” and came back to Miss McConnon with the details.

Our most artistic member, Sean, showed us all how to draw this image which became the mascot and logo of The Priory Press (1985-1986) – I can still remember how to draw it!

When I presented my plan, not only did she give me approval, but she recognized there would have to be somewhere to have “meetings” and do all the work, so she entrusted us with the keys to the school attic, which became the “top secret” hideout and home of “The Priory Press” the school’s first newspaper – published and written by a very small group of kids (there were 4 of us) filled with energy and vision and passion.

Who would have thought the seeds of leadership would be nurtured by a key to an attic? Yet they were.

Above and Beyond

This story is probably one of the most amazing stories I can think of in how a teacher, educator and school went above and beyond to encourage and nurture a child’s dreams. When this opportunity to share a school related story came up, this immediately came to mind. If you were to ask me where leadership is born, I would have to tell you in childhood. Having parents, friends, schools and teachers to recognize these things drive us all forward. Miss McConnon, in the true spirit of the Priory School, recognized this. She went above and beyond to make sure that my ideas were encouraged. Where I am sure so many others may have simply closed the door on the dream, she gave me the key.

This support and belief in me from the school, nurtured more seeds than she could have realized, as I have gone on through life always believing in my dreams, making plans, setting goals, and always believing that if there is a way, I can find it.

Friends and family play an important part, but when you surround yourself, or your kids with encouragement from all angles, this is where you will see the ultimate success.

Opportunities like this do not simply exist at private schools, they exist everywhere where educators can see the true potential in the child. A great deal of my admiration goes out to The Priory School for their dedication to maintaining this approach of nurturing and empowering their students throughout the past 25 years (since I was there). When it came time for my own daughter to attend school, this is also where she found a home and the same kind of support I had received many years before.

The Impact of Caring Educators

I have always considered myself privileged to have had parents who believed that one of the most important things, besides love, was education. They were not wildly rich, they worked hard and made my education a priority. When I was young, I heard about how important is was and it all made sense, but as an adult I can’t tell you how many countless times I have reflected on the different schools I have attended and the different advantages I have had simply because of the extra support I received in school.

I believe education should be accessible to all, there are extremely hard working people in the school system, they are heroes shaping our world for the future of the children, who become our leaders.

If I can leave you with nothing else from this post, remember that children are formed into adults by their experiences, the more we can offer them – not just as our own children, but in the population, the better our world will be.

I think leadership stems from many things, but I believe it is born when children find support, encouragement and guidance to make their dreams realities and realize the potential in their ability. What do you think?


Full Disclosure: Bloggers were compensated to participate in this “Blog Hop”. Content requirements were to share a school memory . My comments here are my own and felt from the heart.

Because this blog is to support education, I will also in turn be “supporting education” by donating my stipend from this post to Share the Warmth, an organization here in Montreal that provides school supplies, breakfasts and lunches to kids in need.

Their Mission is:

“To Awaken Hopes and Dreams by Overcoming Hunger and Poverty”

Please consider donating to them if you can – if you have kids in private schools – or consider donating to an organization in your area. The education and well being of children in this world are all our responsibilities. Please help be the change.

I will end this post on this note:

I can never show enough gratitude for the people who have touched my life, encouraged and supported me.

Brilliance and access to education should not be limited by money. For those of us who have had these privileges, we should use that knowledge to give back to the world because the more people who get the support and encouragement they need, the better this world will be.

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I’m participating in the Our Kids Private School Expo Blog Hop.

Yesterday’s School Memories post can be found on “Good Karma baby!

Join the conversation!
Twitter: hashtag #OKSchoolMem

Facebook: www.facebook.com/ourkidsnet
Stay tuned for Twitter Party Dates and times!

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