Tag Archives: 140confMTL
Seduced by the numbers? The Honeymoon is Over.The Value of a Facebook Like {Casestudy}
The biggest challenge faced by social media professionals entering an organization who is at the onset of social media integration will be confronting the popular misconception that “likes” on Facebook & followers on Twitter is the measure of social media success.
When social media first started to gain attention as a new business opportunity, it stands to reason that in absence of true measurement tools, the only number a business or organization could understand easily, and “measure” would be the number of followers, or fans.
Many organizations, due to lack of familiarity or understanding of social, are convinced that there is success in the numbers; that “likes” or followers equal reach, and that if they attain high subscription – whether it be on Twitter, Google Plus, or Facebook – that this will equal success.
The Wrong Numbers.
Social business is still in the early stages, as new technology and strategy intertwine to find stronger measures of success on various levels –
Strategies in Social Media – Learning the Ropes & Expanding Horizons
If you look up a definition for Social Media, you are going to find what is probably the broadest collection of definitions of any word. It would be like asking the question, what’s the best food on earth. Always a different perspective and approach to the answer. I tried the exercise for myself, here is a great example of what you might find from “The Social Media Guide” a whole collection of definitions, all centering around the same idea, but all slightly different in how they identify the key attributes and in who has written the definition.
If you are in business and trying to understand how to use Social Media, anyone you ask will
Introducing a Spectacular Speaker Line Up #140MTL #Montreal – Part I
With the call for speakers coming to a close and things falling beautifully into place for the upcoming #140Conf Montreal, we thought that as we enter the final days of early bird registration we would warm you up with an exciting preview of our spectacular speaker line up.
We are so proud to have such a show of support for Montreal, and this amazing event. Thank you to everyone who has submitted their proposals! We have had submissions on the subjects of Marketing, Branding, Leadership, HR, the Arts, Non-Profit/Charity, Law, and Health – to name a few. It is going to be a very inspiring event!
As we build up to May, we will be sharing our progress here so please sign up for our updates.
I would like to extend my deep personal gratitude for all the support from everyone making this event possible, and to the speakers below and all those who we will announce shortly. Thank you for being a part of this event and for sharing your expertise, stories and perspectives at the #140conf “State of Now” Montreal!
Insert drum roll here … this is just the beginning!
Le Huffington Post hits Quebec – #HuffpostQC – The Future is Indeed Online.
The news of the newly launched Huffington Post Quebec came as an exciting and welcome addition to the Social Media and news scene in Quebec.
As many of you know, one of the main reasons I felt it was essential to bring the #140Conference to Montreal (planned for May 15, 2012- registration now open!) is to share some of the wonderful things people and businesses have been doing with Social Media around the world with my home town, Montreal, and our province of Quebec.
Being a Quebec business person, and someone who has also worked very actively with many local non-profits & NGO’s in the past, I saw such an opportunity, if only more people could learn about some of the magic and success being seen using Social Media.
I think that one of the things that have been lacking is the huge divide between what has been accessible to the English population, vs. the French. I believe that Le Huffington Quebec will now start on bridging that gap. I am very happy to celebrate the launch and see it as an important part of a movement that brings the Quebec general population’s focus online; to be open to new ideas & ways of communicating.
Montreal and Quebec are full of culture, full of active people not only interested in business but in society, in multiculturalism, the arts, politics, leisure, food – (I could go on)… this is a huge opportunity , a breakthrough which I believe will energize the population and get things moving as we connect and engage on a local level as well as internationally.
According to Arianna Huffington, this will mark the first time that two editions of the Huffington Post will appear in one country. To those of us who live in Quebec, it is clear that our culture is slightly different, we have our own “flavor” and I think it is fantastic that this French language version of the Post has launched with the vision of adding to the conversation.
Even more fantastic, is the post from the editor, thoughtfully posted in English on the “Huffington Canada” Post – to share the vision for the new site with everyone:
“We think that, in the current financial times, the launch of a new media player in Quebec provides a breath of fresh air that says the future is indeed online. ” – Patrick White, Managing Editor of HuffPost Québec, on the launch of the French-language site for Quebecers.
Bravo @Huffpostquebec ~ Looking forward to reading your news & joining the conversation!
Related articles
- Le Huffington Post meets Le Québec (vancouversun.com)
- Huffington Post debuts in Quebec under a cloud (business.financialpost.com)
- Call for Speakers #140confMTL May 15, 2012 (milaspage.com)
