Marketing Madness: Content marketing and the importance of listening #ContentMTL

Before focusing too much on all the best practices and theories of Content Marketing, your best bet is to start by listening. Buzz words have created too much confusion for business owners. Making them feel lost in the online space. The key to finding success with content marketing is making sure that a large part of the activity is about listening.

Breaking Down Social Media : Finding a Soul in Brands

The term social media is largely misused and misunderstood. You can't have one social media strategy, or just decide to "do social media". You have to realize what the term represents, that's the first chall...