Tag Archives: Montreal

CTRL ALT DELETE: @MitchJoel On Leadership,Sexy Marketing In A Digital Age | VIDEO

Article by Mila Araujo   Google Profile+

Its time for a new age and a new approach.

book review ctrl-alt-delete by Mitch JoelBusiness “as usual” exists no more. As business owners, executives and upcoming professionals look to make sense of the current environment, Mitch Joel‘s latest book could not come at a better time. Ctrl Alt Delete reviews the essential aspects of what businesses must focus on to succeed and excel through this transitional time which he labels “purgatory”.

Mitch provides a valuable introspective that will benefit anyone, but perhaps the audience who will benefit most are those CEO’s and business leaders who are struggling with reservations about online investment, or those who do not “get it” at all.

This is not a book about social media, Facebook and Twitter. It’s about real business concerns. The stuff in the trenches, the stuff that produces profit and dollars. It’s serious.

At a time where the next steps seem unclear to many this book puts forth compelling examples and clarifies concepts as to why focus must shift for business to survive.

Mitch Joel is an author, podcaster and President of Twist Image – one of the largest independent Digital Marketing agencies in North America. He is known as a marketing and communications visionary, interactive expert and community leader. When I heard about his upcoming book, I expected to delve into Mitch’s brilliant marketing mind, but the book was far richer and focused on the essential mindset shifts required for business leaders to succeed in our evolving “business-scape”. This is not a book about marketing, this is a book about success, about adapting and understanding what it takes to serve the modern consumer. It is well suited to entrepreneurs, professionals, business owners and anyone looking to strengthen their business to respond to the needs of consumers in this ultra connected time.

Utilitarian Marketing is Sexy

Everyone wants to know what the next big thing will be. When it comes to marketing, Mitch discusses the need for businesses to embrace a “kind” culture and focus energy on looking for ways to enhance their consumers lives through their marketing efforts: give them something they need. In the video below, filmed during his presentation at 140 Montreal in May 2012, Mitch highlights one of the stories found in the book. It supports a key concept that he presents as Utilitarian Marketing.

If businesses can find ways to make their customers lives easier, remove the friction from their experiences, while keeping things as simple as possible, they will succeed and move forward through this “purgatory”.  An important take away is the fact that people have moved from multiple screens to “One Screen” and that the majority of the consumers are on mobile, the key strategy needs to be to create something that the consumer must have. Taking advantage of the potential reach to the mobile consumer, companies will be fighting for valuable digital real estate, the app on their consumer’s phones.

A key piece of advice: It doesn’t have to be complicated.

The book warns people that perhaps too often, businesses have gotten so mixed into things that the levels of complication they have created are what hinder them. The answer: review, revise and keep it simple – do one or two things great. Reboot!

 

On Leadership & Charting The Path For the Future

Going into the second half of the book, I wasn’t sure what to expect, however I was pleasantly surprised. This section addresses a critical area of need in most businesses today: mindshift . As with any strong business approach, Mitch dissects the core of what is at the heart of any business: the individuals working within it. Although the book’s basis is in  marketing, it doesn’t take long to realize that what is really needed to succeed in today’s environment is a complete switch of mindset to what he refers to as a digital first posture. A switch that must take it’s roots in the leadership of any organization and extend through to every single player.

Social Consumerism and The Great DivideFrom a personal perspective, having had numerous conversations with many leaders in the community and business owners from across Canada and the US,  Mitch couldn’t be more on target.  I’ve discussed similar concepts in previous posts here and here. We see this challenge every day, people who are resting on the laurels of how business was always done, not realizing that the consumer is changing. Pockets of people who stay away from our technological advancements, leaning on the excuse that “face to face” is the only way to go, are sadly misguided not realizing that indeed there is no substitute for face to face conversation and relationship building, but what the consumer is demanding, and where they are connecting and feeling value is through the little things that help them in their day to day lives.

Utilitarian marketing is not about taking away “relationships” and replacing them with computers, it’s completely separate. It is about reaching your consumers where they are, and giving them something they need. Tell me this is not where the core of value will be.

For those still on the fence, and not knowing where to go next, Mitch invites you into a personal dialogue and conversation via Ctrl Alt Delete, he takes the time to share with you many case studies, examples and even personal stories that help switch the reader’s perspective to understand what the implications are of the changes we are seeing in society. Clarifying what it will take within organizations to make that jump out of purgatory and into rolling success.

I strongly recommend this book, and look forward to hearing your comments and insights below.

  • For those of you who are lost, pick this up for direction.
  • For those of you who work for an organization who do not work on culture and think sales gimmicks or Facebook alone will save the business, pick this up and give it to the CEO.  Not only will they thank you, but you’ll assure yourself a better work environment with an innovative culture for years to come.
  • For those who miss the boat, or who wish to stay in the dark, enjoy the slow ride downwards because while others will reboot, adapt and shine, you’ll be left behind and as you look at your cell phone wondering why the lines aren’t ringing at your business you may look back and finally realize it’s because you chose to look another way.

For more insight from Mitch, you can subscribe to his weekly podcast here or follow his blog here. Ctrl Alt Delete is available on Kindle and through order on Amazon here, pick it up and start rebooting your business and your life. It’s time to move into the digital age with some solid leadership and innovation, this book maps a solid path and is a must read.

- Go…now & prosper.

 

Stay tuned for my post appearing this week  in the #BEALEADER community where I focus on the leadership aspect of the book & the benefits of being “Squiggly”. You can also check out the articles below, as well as Mark Schaefer’s post from today: Carving a path through leadership “hell” with Mitch Joel.

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Where Leaders Are Born : The Impact of Educators #OKSchoolMem

One of the things I love about social media and the emergence of blogging (as opposed to “old school” websites) is that it not only allows you to find information but to connect with others. When you read something and have something to say, it pushes you to think deeper in order to comment – enter the dialogue… The engagement we hear so many speak about is much deeper than just casual chatter, it’s the result of thoughtful contribution through our interactions that allow us to share ourselves through our views and build relationships as a result.

We are all made up of different experiences, thoughts, behaviors – many of these with their roots in our upbringing and childhood.

Last year I read a blog post, “I Was Born this Way. Asking Entrepreneurs: Were you?” by Tobey Deyes, an excellent thought provoking post and great example of an engaging read, which inspired many wonderful comments asking readers to dig back into childhood and share.

A few weeks ago, I was approached by the Private School Expo for participation in a “Blog Hop”. The idea was to write about a childhood memory from school. As I reflected on my childhood experiences – one story came to mind – very much in the same way Tobey’s post had inspired me, this blogging challenge Lead me to thinking…

The same question could be asked of leadership, where is it born?

Photo from The Priory School

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My old school sweater, something that to this day, although I really have no use for, have never been able to part with. Great memories The Priory School.

My Story

When I was 11 years old, I attended the Priory School in Westmount, Quebec. Many of the teachers who were there then, have only just retired in the past couple of years, the dedication to their students, their caring and involvement in students personal development was strongly felt. I loved my school, I loved going there every day, the environment was always warm in every aspect down to the home made meals, and their notorious macaroni and cheese.

The Key To The Attic.

Out of pride for my school, it occurred to me one day, that we did not have our own school paper. From all I had seen on TV, great schools had great papers. So I approached the teachers, other students and anyone who would listen with the suggestion of a school paper. The resources were not there. I was sure if we had the vision, there must be a way. I came up with solutions to all the things stopping us. Then, one day the principal of the school, Miss. McConnon approached me. She told me that she had heard about the idea and my proposal. She told me that if I could take care of the “red tape” (printing , production, writing, getting a team together) then she would allow me to publish the first school paper! I was confident that I could do it, and set out to work. I “interviewed” classmates, built a team who could write and draw, asked my Dad (who had his own company) if I could use his photocopier for the printing, ran a contest for our “mascot” and came back to Miss McConnon with the details.

Our most artistic member, Sean, showed us all how to draw this image which became the mascot and logo of The Priory Press (1985-1986) – I can still remember how to draw it!

When I presented my plan, not only did she give me approval, but she recognized there would have to be somewhere to have “meetings” and do all the work, so she entrusted us with the keys to the school attic, which became the “top secret” hideout and home of “The Priory Press” the school’s first newspaper – published and written by a very small group of kids (there were 4 of us) filled with energy and vision and passion.

Who would have thought the seeds of leadership would be nurtured by a key to an attic? Yet they were.

Above and Beyond

This story is probably one of the most amazing stories I can think of in how a teacher, educator and school went above and beyond to encourage and nurture a child’s dreams. When this opportunity to share a school related story came up, this immediately came to mind. If you were to ask me where leadership is born, I would have to tell you in childhood. Having parents, friends, schools and teachers to recognize these things drive us all forward. Miss McConnon, in the true spirit of the Priory School, recognized this. She went above and beyond to make sure that my ideas were encouraged. Where I am sure so many others may have simply closed the door on the dream, she gave me the key.

This support and belief in me from the school, nurtured more seeds than she could have realized, as I have gone on through life always believing in my dreams, making plans, setting goals, and always believing that if there is a way, I can find it.

Friends and family play an important part, but when you surround yourself, or your kids with encouragement from all angles, this is where you will see the ultimate success.

Opportunities like this do not simply exist at private schools, they exist everywhere where educators can see the true potential in the child. A great deal of my admiration goes out to The Priory School for their dedication to maintaining this approach of nurturing and empowering their students throughout the past 25 years (since I was there). When it came time for my own daughter to attend school, this is also where she found a home and the same kind of support I had received many years before.

The Impact of Caring Educators

I have always considered myself privileged to have had parents who believed that one of the most important things, besides love, was education. They were not wildly rich, they worked hard and made my education a priority. When I was young, I heard about how important is was and it all made sense, but as an adult I can’t tell you how many countless times I have reflected on the different schools I have attended and the different advantages I have had simply because of the extra support I received in school.

I believe education should be accessible to all, there are extremely hard working people in the school system, they are heroes shaping our world for the future of the children, who become our leaders.

If I can leave you with nothing else from this post, remember that children are formed into adults by their experiences, the more we can offer them – not just as our own children, but in the population, the better our world will be.

I think leadership stems from many things, but I believe it is born when children find support, encouragement and guidance to make their dreams realities and realize the potential in their ability. What do you think?


Full Disclosure: Bloggers were compensated to participate in this “Blog Hop”. Content requirements were to share a school memory . My comments here are my own and felt from the heart.

Because this blog is to support education, I will also in turn be “supporting education” by donating my stipend from this post to Share the Warmth, an organization here in Montreal that provides school supplies, breakfasts and lunches to kids in need.

Their Mission is:

“To Awaken Hopes and Dreams by Overcoming Hunger and Poverty”

Please consider donating to them if you can – if you have kids in private schools – or consider donating to an organization in your area. The education and well being of children in this world are all our responsibilities. Please help be the change.

I will end this post on this note:

I can never show enough gratitude for the people who have touched my life, encouraged and supported me.

Brilliance and access to education should not be limited by money. For those of us who have had these privileges, we should use that knowledge to give back to the world because the more people who get the support and encouragement they need, the better this world will be.

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I’m participating in the Our Kids Private School Expo Blog Hop.

Yesterday’s School Memories post can be found on “Good Karma baby!

Join the conversation!
Twitter: hashtag #OKSchoolMem

Facebook: www.facebook.com/ourkidsnet
Stay tuned for Twitter Party Dates and times!

Looking for a Private School for your child?
Don’t miss Canada’s most successful, best-attended Private School Expos. They’re the easiest way to learn about private and independent schools.

  • Meet the leading private and independent schools and speak with current students and parents
  • Learn how to find the right private school for your child and explore different types of schools, educational philosophies and special programs
  • Find out about the admissions process, when to apply and what schools look for
  • Understand how to budget and receive information about scholarships, bursaries and tax credits

Montreal, SEPTEMBER 16 Calgary, SEPTEMBER 30 Halton-Peel, OCTOBER 14 Toronto, OCTOBER 20 Vancouver, NOVEMBER 11

Click here to register and receive free admission for a family of 4.

Discussing Real Estate and Social Media – #140MTL Panel

Over 30 speakers will present on May 15th at the 140 Conference Montreal. Great Minds, sharing great ideas for business and online success. If you haven’t registered for  #140MTL yet, now is the time. As one of the amazing features of the conference, we will be having a panel specifically on Real Estate and using Social Media to build “Real”ationships for success.

#140MTL Update – 8 days to the conference! Have you saved your spot?

An update on #140MTL

I love this quote by Christopher Reeve, tweeted out by JD Andrews. JD is a person I met on Twitter, who I follow for his wonderful travel insights, links and pictures – if you don’t know him, he is definitely one to follow.

In regard to this wonderful quote, I can’t think of anything more relevant to what happens when people put their minds together and commit to making dreams come true. Nothing is impossible in this world, and I think that the 140 Conferences are a great way of connecting with people and seeing this first hand, one on one. We can all say “anything is possible”, but when you are surrounded by people making it happen, suddenly magic happens and you are on your way.

Update: May 6, 2012

Several Months have gone by, and the #140MTL is just a couple days away! We’ve announced an incredible speaker line up, thanks to some great friends old and new, and wonderful speaker outreach from Josepf Haslam, it’s all added up to a fantastic team of people who have come together invested in making this event a great success -  a group of people who truly know community.

One Minute in Exceptional Service | Customer Experience #in #CustServ

An example of outstanding customer service attitude, from somewhere I did not expect. It all started at a red light.

We spend a lot of time training customer service people how to deal with conflict, how to respond in difficult situations. We talk a lot about how to deliver value, go above and beyond. Sometimes it’s the simplest example that pinpoints the essence of good service: in intention, attitude and approach.

Who doesn’t love St. Patricks Day! Sharing the Green. What are your traditions?

The Canada Geese are flying home – a sure sign of spring. More than that however, in Montreal – the real start to spring is the St. Patrick’s Day festivities which include a full out parade.

This year  marks the 189th annual  St. Patrick’s Day parade in Montreal.

Spectacular Speaker Line Up for #Montreal’s #140MTL Part II

Get your passport ready because its time for the Social Media world to hit Montreal!

The #140conf is coming to Montreal May 15th!  We have a fantastic event lined up with over 30 speakers covering a vast array of topics such as Branding, Customer Service, Marketing, Public Relations, Leadership, Corporate Social Responsibility, Arts, Humanity and more!

“The “State of NOW” / #140conf events provide a platform for the worldwide twitter community to: listen, connect, share and engage with each other, while collectively exploring the effects of the emerging real-time internet on business.” – State of Now,  #140conf

Earlier this week we introduced a preview of some of the speakers lined up  for the #140 Conf Montreal (#140confmtl) taking place May 15th. We are honored to add to the list with another dazzling preview of some of the speakers you can expect to see!  Join us  as we explore the “State of Now”!

 

Introducing a Spectacular Speaker Line Up

#140confMTL Speakers – Part II

 

Eric Sicotte’s Golden Rules for Success in Start-ups & Business #Leadership @ericsicotte

Eric Sicotte, is CEO and founder of APOLLO AGENCY and SICOTTE Recruitment, known as Montreal’s Über recruiter, and former Marketing Director of Canada’s largest independent financial group. He is also the commercial real estate marketer accountable for importing Black Friday to Montreal and the producer of APOLLO Thursdays, Montreal’s most talked about professional networking event.

APOLLO Thursdays have welcomed thousands of guests and helped promote the businesses and careers of hundreds of participants. With a trail-blazing path of success behind him, and still to come ahead, it was an honor to have the opportunity to hear Eric speak and share his wisdom on success in business as the featured speaker at Evenkai’s event this month.

Eric delighted the audience with his presentation : The 25 Golden Rules for Business. Aside from being an incredibly savvy businessman, Eric was genuine and charming as he gave us his background story, and generously shared what he felt have been the keys to his success.

Introducing a Spectacular Speaker Line Up #140MTL #Montreal – Part I

With the call for speakers coming to a close and things falling beautifully into place for the upcoming #140Conf Montreal, we thought that as we enter the final days of early bird registration we would warm you up with an exciting preview of our spectacular speaker line up.

We are so proud to have such a show of support for Montreal, and this amazing event. Thank you to everyone who has submitted their proposals! We have had submissions on the subjects of Marketing, Branding, Leadership, HR, the Arts, Non-Profit/Charity, Law, and Health – to name a few. It is going to be a very inspiring event!

As we build up to May, we will be sharing our progress here so please sign up for our updates.

I would like to extend my deep personal gratitude for all the support from everyone making this event possible, and to the speakers below and all those who we will announce shortly. Thank you for being a part of this event and for sharing your expertise, stories and perspectives at the #140conf “State of Now” Montreal!

 

Insert drum roll here … this is just the beginning!

Twitter Co-founder, @Biz Stone, visits @Montreal: Inspiration, Humanity & Altruism #ccmmbiz

Português do Brasil: Fundador do Twitter Inc.

Image via Wikipedia