Building Strategic Foundations for Results -SEO -ROI

Tips on Using Webmaster Tools to Learn, Fix Your Site And Improve Your Search (SEO)

Google Webmaster tools is not Google Analytics. Now that you have this set up, you can start investigating what is really going on with your site. You will be able to check where your content is linked from (for example guest blogs, citations), see where search is coming up with errors, fix broken links and gain insight into your popular posts and key word searches.
Changing what you look at can help you drive results. It's all in the details: Want more click through? Look at what people are relating to and evolve.

Why “Most Linked Content” May Be More Important Than “Click Through Rate”

Just because something is most linked, doesn't mean it's most clicked through. Click through rate will depend on who is doing the linking. So, for example, this article may have the most links, but it may have very low click through. Without looking at webmaster tools, you might be losing out on opportunities for improvement.