This is part of my series “I Don’t Get Social” inspired by some conversations I had at an industry event, where it became really evident to me, people really don’t get Social. It’s become far more complicated than it really is. Perspectives – I’d like to shed some light, bring some awesome people and companies into the Social World by bringing it down to the basics.
Have some thoughts on this? Join in on the comments, lets bring more Social into the world and clear up these misconceptions.
Overheard: “I am doing Social – I sell online”
Selling online is not “Social” its internet sales.
- Can people talk to you via your web site or online in any way?
- If they have a question, can they get access to your customer service people or have a conversation online?
- Can they share what you are selling them on with their networks? Can they tell people about how much they like you? How easy do you make it for them?
The definition of Social implies interaction. What’s the interaction with your online form? Answer that, then