A Spectacular Speaker Lineup Part IV: Discussing Real Estate and Social Media – #140MTL Panel
Over 30 speakers will present on May 15th at the 140 Conference Montreal. Great Minds, sharing great ideas for business and online success. If you haven’t registered for #140MTL yet, now is the time. As one of the amazing features of the conference, we will be having a panel specifically on Real Estate and using Social Media to build “Real”ationships for success.
This panel will provide a wealth of insight for those in the real estate industry who want to know more about how to build communities and use social media not only as a broadcast tool but as support in generating leads, and tackling the delicate nature of interactions in the online space.
“Online and social environment is all about brand building while creating powerful personal connections. These connections translate into the world of business.. Like an online networking party! Every day I demonstrate the value of Social Media to Real Estate Professionals.” Kellie Leigh, Zoocasa, Speaker on the Real Estate Panel focusing on “Building “Real-ationships”
The conference will also feature amazing talks from all areas to help attendees understand what is happening in “The State of Now” in a one day event, this conference will give you a full picture of the true workings of social media and the potential within – Join us to learn about how to really maximize social networking for Real Estate with this amazing panel.
A Spectacular Speaker Lineup Part IV: The Real Estate Panelists
Karlton Utter
Broker/Manager and Social Media trainer for Weichert, Realtors
Karlton Utter is 12 year real estate professional currently working as a Broker/Manager and Social Media trainer for Weichert, Realtors in New Jersey. As the real estate market changed in the mid 2000′s, so did the way real estate associates needed to market themselves. As an early user of Social Media, he began to recognize the immense marketing potential for real estate professionals and began training associates within his company to help them better understand the web 2.0.
In February of 2011, Karlton started Kutter Tech Training. His company focuses on Social Media and Technology training for small business owners, professional groups, libraries, and schools. In his first year of business, he successfully has helped over 10 businesses cultivate a customized and integrated social media marketing program, held over 20 seminars for libraries and adult schools, and has been asked to be a keynote speaker for several professional groups. His speaking topics range from introductions to social media, to marketing and engaging, to using social media responsibly.
After graduating with a BA in Communications, Karlton has held several positions in recruiting, training, and sales that have helped him understand how to build relationships. To this day, he will still say that he learned the most about engaging and working with people from his days of bar tending and waiting tables. Please feel free to connect with him on twitter @karltonutter or at www.karltonutter.com
Kellie Leigh
Social Media & Business Consultant
@kellieatzoocasa
@kellieleighmua
Kellie’s experience over the last 14 years has been in Media Sales & Marketing in Toronto. Working with companies such as CTV, TSN & Canwest, she has worked extensively with every Advertising Agency in Toronto and with every brand that advertises on Television including Proctor & Gamble, Labatt, Wendy’s, General Motors & Honda Canada.
Over the last 3 years, Kellie’s passion has been in Online & Social Media Marketing. Currently building the brand for a Rogers Communications owned startup, Zoocasa.com, Kellie’s focus is on showing Realtors how Social Marketing can be used to build their personal brand through meaningful online connections and great conversations. She demonstrates that Social Media is about 2 way conversation, not merely another website for a Realtor to post their listings!
Kellie also writes a blog on the subject of Online Real Estate Marketing entitled “What Is New @ The Zoo!”
When she’s not driving around the country spreading the word about Zoocasa, Kellie can be found in Downtown Toronto, working as a Freelance Make-up Artist for Weddings and Runway Fashion shows with
some of Toronto’s top local designers… or at home with her twin chihuahuas, Misty & Honey ☺
Kellie Leigh | Social Media & Business Consultant | Rogers |
www.zoocasa.com | http://whatisnewatthezoo.blogspot.com/ |
“Home Search With Smarts!” | Canada’s Fastest Growing Real Estate Search Engine!
See my “Zoocasa Pros” Profile..
Lewis Poretz
Founder & Strategist, SocialYo
Lewis Poretz spent 18+ years in the mortgage industry, 8 of those years as an owner of a broker shop. He became an early adopter of social media, blogging and sharing content, and was recognized as a Featured Contributor for Zillow.com Mortgages Unzipped and a “Rainmaker” on the ActiveRain.com real estate website.
During this period, Poretz also honed his skills in building websites, creating drip email campaigns and using advanced social media monitoring tools. In 2009, out of his own frustration with the lack of quality resources, he founded SocialYo, a social media management and training firm in Annapolis, Maryland dedicated to bringing an affordable, scalable, turn key social media solution to small to mid-size businesses. Poretz previously moderated a panel discussing digital tribes at #140ConfHV and to this day still lives in the social streams and can be found on twitter @lewisporetz
Mila Araujo
Producer of 140 Conference Montreal
Director of Personal Insurance for Ogilvy & Ogilvy Inc.
Mila Araujo is the Director of Personal Insurance for Ogilvy & Ogilvy Inc. in Westmount, Quebec — a third generation, family-owned financial services firm with offices in Toronto and Montreal.
In addition to her insurance licensing, Mila has a diverse background in management, public relations, non-profit, and events. In previous roles, Mila organized international conferences on health care, as well as programs to promote health for seniors and children in partnership with the Government of Canada. In 2009, she worked on a project with Modica Communications on the development of the Centre for Excellence in Corporate Social Responsibility, part of the Canadian government’s Corporate Social Responsibility strategy.
Mila writes on Leadership, Social Media and Customer Service on her Perspectives Blog. She is also a contributing author for the 12 Most , and her articles on customer service and social media also have appeared in “The Social Customer”, she blogs about personal insurance for Ogilvy at “Winning at the Insurance Gamble”.
Mila’s lived in Los Angeles, Paris, and Hawaii, and now calls Montreal home. Customer Service, Talent Development and Social Media are her focal points for 2012. As part of this, she is currently organizing the “State of Now” (#140Conf) Montreal May 15th 2012. The background of this story is here. You can connect with Mila on Twitter @Milaspage.
Ric Dragon
CEO, DragonSearch
Author Social Marketology
Ric Dragon is an exhibiting artist, jazz drummer, speaker, writer, and a search marketing strategist. Dragon is the author of the DragonSearch Online Marketing Manual and the Mc Graw Hill publication: Social Marketology. As a veteran of the digital agency world, Dragon has provided strategic analysis, information architecture, and process improvement for clients including NASA, the United Nations, the American Cancer Society, and the Museum of Natural History. He is currently the CEO and co-founder of DragonSearch, where he leads a team of professionals delivering digital advertising, search engine optimization, and social media services to national and international clients. Dragon is a recognized speaker at industry conferences including Blog World, SMX, BrandsConf, and Socialize Conf. He also conducts seminars as part of the Google Certified Small Business program. Dragon is a frequent contributor to publications including Marketing Land and Social Media Monthly.
#140MTL Update – 8 days to the conference! Have you saved your spot?
An update on #140MTL
I love this quote by Christopher Reeve, tweeted out by JD Andrews. JD is a person I met on Twitter, who I follow for his wonderful travel insights, links and pictures – if you don’t know him, he is definitely one to follow.
In regard to this wonderful quote, I can’t think of anything more relevant to what happens when people put their minds together and commit to making dreams come true. Nothing is impossible in this world, and I think that the 140 Conferences are a great way of connecting with people and seeing this first hand, one on one. We can all say “anything is possible”, but when you are surrounded by people making it happen, suddenly magic happens and you are on your way.
Update: May 6, 2012
Several Months have gone by, and the #140MTL is just a couple days away! We’ve announced an incredible speaker line up, thanks to some great friends old and new, and wonderful speaker outreach from Josepf Haslam, it’s all added up to a fantastic team of people who have come together invested in making this event a great success - a group of people who truly know community. Every single one of the speakers, and everyone involved is amazing, and I look forward to sharing this day with them and all of you!
So have you reserved your place yet? It’s time to go! See you there!
–
In order to avoid confusion, with the close proximity of #140MTL just being days away now, I have moved the old “Update” post here:
October 24, 2011 Post from the archives: An Update on #140MTL
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What do you really want? Get Smart with Social Media Contests | #Marketing #Community
“Need more followers? Hey, why not have a contest!” More and more, one of the strategies suggested in gaining readership, fans or followers are contests. You hear about this, think its a great idea, decide what you are going to give away, and you’re good to go right?
You’re counting the followers you’ll gain before you’ve even launched!
If that’s your whole strategy, its a mistake.
I have seen far too many contests pop up, and for the most part, they seem to have very little strategy behind them. The ones that were well crafted stood out and through the contest process helped develop the relationship and encouraged brand loyalty. Here are key points necessary to crafting a contest that will not only benefit the winner, but the community and the brand as well.
In Social Media, It’s the “Nice Guys” Who Win | Accountability |Customer Service | Leadership #custserv
Who hasn’t heard the saying “Nice guys finish last”? For the most part, every “nice guy” (and gal) out there has probably thought it at one point or other in the business world as some strange turn of events led them to finish last, and at the root of it, perceptibly because they were too nice.
I’ve had it happen to me: a client calls, I go above and beyond, I do all the work, and then after days of evaluation and proposals, they decide to stay where they are, take all the suggestions I have given them and just stay where they are. Maybe I wasn’t charming enough. Maybe they were too “nice” to leave the other guy, but it doesn’t matter, in a case like that, in the past I may have thought, “I was just too nice – I should have refused to help without a signed contract” – business – it doesn’t always pay to be nice.
These things happen in the offline world all the time…but wait…something has changed! That’s right, suddenly a new form of communication has opened up, a new way to deliver service, a new way to market, to inform, to do business - social media, and the people in there are a little different and so are the rules of the game.
In Social Media, the Nice Guy Finishes First.
People everywhere on this planet are using social media. Whether it be Facebook, Twitter, Linked In, Pinterest, you name it, we are all using social in one form or another. Because of this, (smart) corporations have had to respond. As a business, you want to be where your clients are, you want to understand them, you want to be “friends” with them, and have them “like” you.
The Keys to succeeding online in social media are:
- Listen
- Be responsive
- Be appropriate
- Resolve the Issue
- Be Interactive
- Be Supportive
- Be Appreciative
- Be Interested in something other than yourself
- Be real
Surprisingly many organizations fail to understand this. They don’t respond when their clients or fans talk to them, or they only talk about themselves, pushing numerous advertisements, or self promotions – never taking the time to recognize their followers, or clients. These people lose.
When you read the list above, all those qualities, they are pretty “nice” – it’s the business leader who has these values and who gets into social media who will successfully lead a strong social media approach. Social media is not about stomping on others to get to the top. To succeed in social media you need to work with others, listen, and find advocates who will work with you – this is not something anyone can buy. You can’t buy fans like you can buy a billboard. The only way to get a fan is by being up front, providing a good product or service, by being a good “neighbor” and being responsible. It’s not unlike the idea of a friend – you get to know them, you like their values, you stick together. It’s not really like “business” – its social.
A Case Study: You won’t get away with the stuff you get away with in the real world on Social.
Earlier this month, some of you may have heard about the court battle between Olivia’s Oasis soap company and Oasis brand juices owner Lassonde Industries Inc. According to the National Post. Lassonde Industries went after Olivia’s Oasis over the trademarked name “Oasis”. After several years in court, Lassonde’s trademark claim was dismissed as groundless, the company was ordered by the court to pay the defendants legal fees and damages. Lassonde did not accept the conditions and went to appeal. Guess what, they won their appeal. However the court victory did not turn out as they might have imagined. A popular Quebec TV host read about the decision of the court in the paper, and tweeted out to his followers that he would no longer drink Oasis juice. It took less than 48 hours after that for the company (to be forced) to resolve the issue, and make amends with the owner of Olivia’s Oasis. She may have lost in court, but she won through Social Media.
Naturally when Oasis saw what the public was saying and doing via social media, they responded and resolved it. All was well in the world again.
In Social Media, the Nice Guys will finish first. The world reborn.
I like to think of this as a little rebirth of the world. The social media world, where people having all the genuine nice qualities will prevail, and those who wish to take advantage of others, use them, or flex the muscle of big business to crush the little guy will have to stand on equal ground and succeed based on their humanity – not their muscle or money.
If Walmart and Your Small Town Business were on social media, would people really turn to Walmart over the little guy? Maybe…but overall, I believe those who try to use social media to advertise, self promote and step over people while they climb a corporate ladder will be in for a surprise, because in social media its genuine behavior, dedication to customer service and just being a “nice guy” that I think will really make you win.
What do you think? Is this the rebirth of things as they should be? Has Social Media made business turn a new leaf?
Why Social Media is Not “Just for Major Brands” – It’s For You. | #Custserv #140MTL #CEX
In my post “If You Don’t ‘Get’ Social Read This” I compared your online presence to a store, if you just have a web page up with a form that allows you to sell your product, it’s like having a store with no one in it to serve your customers. If you empower your website with Social Tools, like tweet and share buttons, you give your customer’s a way to spread the word about your products you start to create momentum. If you blog and allow commenting, you start a conversation and lay the groundwork for engagement.
People are obsessed with measuring the return, they want proof that there is value to all the “work” that goes into integrating social into their businesses. It is the effort, the strategy and the approach that each individual or company will take that will give results.
Using Storify to Engage Community | #Marketing #UsGuys #Custserv
Storify is a tool that many people have probably not given enough consideration to from the business perspective. It allows an opportunity for bringing engagement to a new level by joining community, building loyalty, acknowledging fans in an efficient and fun way.
One Minute in Exceptional Service | Customer Experience #in #CustServ
An example of outstanding customer service attitude, from somewhere I did not expect. It all started at a red light.
We spend a lot of time training customer service people how to deal with conflict, how to respond in difficult situations. We talk a lot about how to deliver value, go above and beyond. Sometimes it’s the simplest example that pinpoints the essence of good service: in intention, attitude and approach.
A Spectacular Speaker Line Up Part III #140MTL
Montreal’s #140conf is just around the corner and we have a spectacular speaker line up waiting for you! The #140conf celebrates how new technology is effecting the world around us, in all areas of business, in all industries opportunity to connect has never been greater. From marketing, education, health and non-profit there are strategies that people are using to extend their reach and drive success. The #140conf provides an opportunity to share these stories and gain understanding in a fast paced, energized and fun environment. The perfect place to be inspired!
A Spectacular Speaker Line Up – Part III
A few weeks ago we started to release a glimpse into the speaker line up hitting Montreal’s #140conf. The conference will feature conversation and presentations from people who are leading change in how we do business and communicate using social media today. Want to understand how you can use social media? Get ready for #140conf Montreal, an event you do not want to miss ~ it’s going to be amazing!
We have a job to do: Propaganda, Leaders, GenY et al
We have a problem in the workplace, and it’s not Gen Y.
A while back I was thinking about “the challenges” Gen Y pose on the workplace. To those leaders who follow the latest developments or insights online of challenges we are facing, the concept of the challenges created by the “personality” or common traits of GenY are no surprise. It is everywhere. As someone in a hiring position, I value all my employees. Whether they be Gen Y or whatever. Everyone has value.
I believe it is important to understand what matters to employees, what motivates them, how you can create an attractive environment for them, and to use this information to provide a workplace that stimulates them on a professional and a personal level.
I see the value in examining some of the potential driving factors that make GenY different – but the problem is, I think some have taken this to a level where people are complaining about this group as difficult, or less desirable and allow themselves to be trapped in this thinking.
What’s Happening?
What is really happening is that leaders have a new challenge,
