#140MTL Speaker Judi Samuels @Chieflemonhead


Judi Samuels

Director of Marketing Fairmont Hotels & Resorts @chieflemonhead

With over 12 years of marketing experience working with premium brands including the Canadian Tourism Commission, Microsoft, MuchMusic, along with their agencies, Judi has dedicated her marketing abilities to creating conversations. As someone who always enjoys friendly, intellectual banter (read: she has the gift of gab), Judi believes that it is through valuable and relevant dialogue that relationships are formed and deepened. Whether creating and managing programs to help tourism operators create unique packages and communications messages, or designing experiential events to launch gaming platforms, or participating in rebranding businesses from image to tone of voice, her goal is to ensure that the recipient of the message feels heard, involved and engaged.

Nothing was more appropriate for Judi’s love of conversation than the explosion of social media as a new tool in the marketer’s arsenal – one that enables the brand to be a part of its communities and empowers ambassadors to speak directly to, and on behalf of, the brand. For Judi, this is an avenue that demands integrity, honesty and transparency. Judi is currently the Director of Marketing with Fairmont Hotels & Resorts, the Fairmont Royal York. She holds an MBA specializing in Tourism and Hospitality from the University of Guelph where she developed her fundamental belief that tourism is the pioneer of experiential, engaging and emotional marketing. She has presented on such topics as marketing, social media, tourism marketing.