Understanding Social Media - Perspectives in Practice

Highlights : Facebook Success Summit – Tips for Marketing and Building Audience

0 likes · 0 comments The information contained in the Success Summit is extensive. Given my recent discussion on Facebook for Non-Profits, I don't want to confuse my ...

10 Tips for Non-Profit Social Media Success

I had the pleasure of speaking at PodCamp East recently. My talk was on "Cultivating Zombies or Activating communities". We covered quite a bit of ground, so, I thought I would highlight some of the tips we tal...

Understanding Automation’s Role in Community Engagement

Using automation the right way in social media can provide numerous benefits and value for your community and business.

We Are Your Competition : Social Media & Your Business – Do You Make the Cut?

What happens when you bring social into the workplace? Employee voices become important and heard Issues rise to the surface, as a result they get addressed, and things become stronger and better Your p...

Navigating The Buzz of Branding: Start Here.

People aren't looking for an ad,they aren't looking to buy something.They are looking for a connection. How do you do that? #branding (more…)...

A Social Media & Digital Property Estate Plan – Till Death Do Us Part or Beyond

We invest a great deal of time online, purchasing digital items like books and music, uploading photos, putting out lives online. What happens to digital property when people die? Time for Digital Estate Planning

Fast Track Marketing: QR Code Driving Fans Closer |Strategy|Engagement

QR Codes are a tough sell in social media circles. Despite this, the average consumer surely sees multiple codes a day scattered on business cards, ads on walls, magazines, newspapers, billboards, TV ads, and e...

On Inspiration from “The Life and Times of a Remarkable Misfit” by @AJLeon : A Push In the Right Direction

"Don’t ever stay inside when the stars are kind enough to dance for you." ~@AJLeon I just read AJ Leon's manifesto: The Life and Times of a Remarkable Misfit. An extremely powerful piece of writing. To...

Seduced by the numbers? The Honeymoon is Over.The Value of a Facebook Like {Casestudy}

The biggest challenge faced by social media professionals entering an organization who is at the onset of social media integration will be confronting the popular misconception that "likes" on Facebook & fo...

Breaking the Barrier To Blogging | Using Livestream like #Periscope #Audio 5 min

This is an updated version of the original post from 2012 edited to include new media tools like Periscope. Whether you are a social media professional, or a business person working on understanding social m...

Should You Guest Post For SEO? 5 Things to Consider and Important "No Follow" Guidelines

Google Search Console Tips (formerly Webmaster Tools) to Fix Your Site And Improve Your SEO

Updated: In Depth Overview of Using #Periscope + Tips to Broadcasting & Building Community | VIDEO |

12 Most Quizzical Questions to Ask Before You Take a Social Media Job