Understanding Social Media - Perspectives in Practice

Google Search Console Tips (formerly Webmaster Tools) to Fix Your Site And Improve Your SEO

Google Webmaster tools is not Google Analytics. Now that you have this set up, you can start investigating what is really going on with your site. You will be able to check where your content is linked from (for example guest blogs, citations), see where search is coming up with errors, fix broken links and gain insight into your popular posts and key word searches.

Updated: In Depth Overview of Using #Periscope + Tips to Broadcasting & Building Community | VIDEO |

Welcome to your world! The Periscope App is shaping communities and "teleporting" people across the globe every day. Who needs travel, you can live the worlds experiences right from your back yard. I...

Should You Guest Post For SEO? 5 Things to Consider and Important “No Follow” Guidelines

Interview with Ammon Johns and a Guideline to Evaluate Your Guest Post Strategy. "Any energy and effort you put into guest posting takes away from what you could be doing on your own owned properties. Always decide if the value you get out of working as a writer for another site or blog makes sense for you."

12 Most Quizzical Questions to Ask Before You Take a Social Media Job

Dream job or reputation suicide...Before you accept a position in social media, here are 12 tips to help you evaluate what you are really getting into.

How To Run An Influencer Marketing Campaign: 3 Key Steps for Brands & Marketers

Wondering what is involved in maximizing results from influence marketing campaigns? Here's a how to list of tips & tools to get the best results short & long term.

Building Blocks: The Social Strategist vs. Someone Who Is Just Good on Social Media

This post is simple. This is inspired by the myriad of people out there who come up with great social media ideas, or who can get some activity on a post but don't think too far beyond that, and the businesses ...

Using Hashtags in Social Media is Good for Business : A How To Guide

A guide to using hashtags for business. People are often thrown off of posts by strange items like hashtags. Yet, the hashtag is a critical tool for online business activity. building community and reaching new people. How do you figure it all out and apply it efficiently and effectively for your business? This article covers it, quick and easy.

Why “Most Linked Content” May Be More Important Than “Click Through Rate”

Just because something is most linked, doesn't mean it's most clicked through. Click through rate will depend on who is doing the linking. So, for example, this article may have the most links, but it may have very low click through. Without looking at webmaster tools, you might be losing out on opportunities for improvement.

A Simple Rule to Manage Your Marketing : Stop Thinking it’s “just marketing”

Protect your marketing investment: A simple formula to manage results, make reasonable demands, and how to know when you're being taken advantage of. The environment right now is so competitive, and new that there are few people in the mass of "marketers" who truly understand how to market properly. They are learning too. So what is happening is that even they are throwing numbers and results out based on analytics , basic buzz words and attribute numbers to them...You need to understand the basics to protect your business.

Marketing Madness: Content marketing and the importance of listening #ContentMTL

Before focusing too much on all the best practices and theories of Content Marketing, your best bet is to start by listening. Buzz words have created too much confusion for business owners. Making them feel lost in the online space. The key to finding success with content marketing is making sure that a large part of the activity is about listening.