Understanding Social Media - Perspectives in Practice

The Social Sometimes Forget to Use Social | Networking | LinkedIn

This post is about recognition and extending the value in our networks and connections to translate into the "real world". We are overloaded with Social Networks, we participate actively, we manage our posts...

The Hidden Value of Location Based Apps for Business

There's a misconception in the business world on the potential of Location Based Marketing. Many companies focus on the "How do we use this to attract customers". However there is a flip side to the story, one ...

By Warner Bros. (1949 re-issue trailer. See: TCM Movie Database) [Public domain], via Wikimedia Commons

The Art of Blogging – Emerging Culture in Communication

I recently decided to try a new idea in blogging. I was driving down to Blog World New York (a 6 hour drive) and I found myself really wanting to blog. It's rare that I have such long stretches of time to simpl...

Social Consumerism and The Great Divide | Social Business Values

As more and more brands are learning how to do social business and integrating social mindsets into all areas - the divide between the traditional business (non-social), and the social business is evident. For...

Is Pinterest the New Mall of America? The Shopper’s Playground? #SMM #Study #Marketing #BrandChat

Recent Studies Suggest Pinterest is More Successful at Click Through Sales Then You Might Think. In view of this, a discussion on strategy and potential opportunities. Is it time to rethink Pinterest? This ...

5 Mindsets on Social – Bringing The Heart of Your Business Into Focus | #custserv

This post continues my series, which began with “If You Don’t ‘Get’ Social Read This.” The series focuses on clarifying some popular misconceptions about Social Media, and spotlights some of the trends and p...

Opportunities for Real Estate and Insurance Professionals in Social Media – #140MTL VIDEO

Over 30 speakers will presented on May 15th at the 140 Conference Montreal. Great Minds, sharing great ideas for business and online success. As one of the amazing features of the conference, we held a panel d...

Strategy: Get Smart with Social Media Contests – Getting Results That Stick

"Need more followers? Hey, why not have a contest!" More and more, one of the strategies suggested in gaining readership, fans or followers are contests. You hear about this, think its a great idea, decide what...

In Social Media, It’s the “Nice Guys” Who Win | Accountability |Customer Service | Leadership #custserv

Who hasn't heard the saying "Nice guys finish last"? For the most part, every "nice guy" (and gal) out there has probably thought it at one point or other in the business world as some strange turn of events le...

Why Social Media is Not “Just for Major Brands” – It’s For You. | #Custserv #140MTL #CEX

In my post "If You Don't 'Get' Social Read This" I compared your online presence to a store, if you just have a web page up with a form that allows you to sell your product, it's like having a store with no one...

Should You Guest Post For SEO? 5 Things to Consider and Important "No Follow" Guidelines

Google Search Console Tips (formerly Webmaster Tools) to Fix Your Site And Improve Your SEO

Updated: In Depth Overview of Using #Periscope + Tips to Broadcasting & Building Community | VIDEO |

12 Most Quizzical Questions to Ask Before You Take a Social Media Job