Thanks for the shout-out, Mila - and delighted I've been able to contribute. I've been thinking about and working on brand for quite a while now - and feel like I'm getting closer to *understanding* that special DNA that makes a company what it is - and how nurturing the right things about yourself, and the culture you create, are pivotal. And what's really great, is the more you're clear about that, the rest becomes so much simpler.
@RicDragon Thank you so much for your comment Ric, and above all for your incredible dialogue on this subject. Its not easy to get to the core of it and good dialogue really helps. I think it's interesting how we talk about "humanizing the brand" and really at the core its what it really means, digging into the human qualities that your company is portraying, supporting, helping. We know corporations and businesses are not human - but if you look at the real base of where the business stemmed from, you can get into those human quality that drove success in the first place. I really enjoy your counsel and conversation on this matter, thank you for all your help in my journey to understand this!