Tag Archives: #BWELA
Social Consumerism and The Great Divide | Social Business Values #Custserv #Leadership #Strategy
As more and more brands are learning how to do social business and integrating social mindsets into all areas – the divide between the traditional business (non-social), and the social business is evident. For the social consumer the differences can be intolerable.
Will the rise of the social consumer change you?
In the video short below “Drive Blog: Episode 1″ , I discuss the difference I see in businesses that demonstrate social values, and share the story of what happened when Chris Brogan tried to get some resolution to an issue on a Facebook Page. What would your response have been if Chris Brogan wrote to you on your brand’s Facebook page, and is this how you would treat every customer?
In exploring the attributes of the Social vs. Non-Social Mindset I found several key differences:
Strategies in Social Media – Learning the Ropes & Expanding Horizons
If you look up a definition for Social Media, you are going to find what is probably the broadest collection of definitions of any word. It would be like asking the question, what’s the best food on earth. Always a different perspective and approach to the answer. I tried the exercise for myself, here is a great example of what you might find from “The Social Media Guide” a whole collection of definitions, all centering around the same idea, but all slightly different in how they identify the key attributes and in who has written the definition.
If you are in business and trying to understand how to use Social Media, anyone you ask will
