Why “Most Linked Content” May Be More Important Than “Click Through Rate”

Just because something is most linked, doesn't mean it's most clicked through. Click through rate will depend on who is doing the linking. So, for example, this article may have the most links, but it may have very low click through. Without looking at webmaster tools, you might be losing out on opportunities for improvement.

Breaking Down Social Media : Finding a Soul in Brands

The term social media is largely misused and misunderstood. You can't have one social media strategy, or just decide to "do social media". You have to realize what the term represents, that's the first chall...

When You’re Overrun With Fear. Leadership, Marketing and Culture – Creating Opportunity for Growth

How is Fear Altering Your Behavior - Is It Hindering Your Success? The greatest ideas in the world and the most innovative changes do not come from those who fear. They come from those willing to put themselves on the line, who face realities, who respond, and who also take a chance. In the workplace, fear of speaking up can hinder and organization by eliminating the opportunity for members of the community to drive positive change by sharing ideas. Often it's the collaborative perspective of people at all levels that add to the ability for a company to change with the needs of the consumer and to increase efficiency.