Thanks for these tips. I now trying a lot with video! And I a have question about #2 Why not an facebook account also?
Great tips! The only thing I disagree with you on a bit is the Twitter thing. I think it can be a lot easier for an NPO to harness community on a Facebook page where memes and videos can be seen. Unless you run a chat or have a specific hashtag, which is hard to maintain ownership of, community can be hard to envelope in the vast expanses of Twitter.
@margieclayman Well we are in agreement there :)
I'm glad you raised the point though, overall, the proper behavior and goals for Facebook community is extremely important - in fact it can be the most powerful site for the non-profits, if they create a smart strategy!
In my presentation I mentioned that non-profits are at an advantage because of the fact that their "traditional" operation methods usually include direct mail campaigns, therefore existing data bases of people. In the presentation, I suggested populating the Facebook page with their already "known" supporters, as a starting point. My reference to not focusing on Facebook Likes and follows more related to requesting likes, and feeling satisfield with this as a goal.
A goal should never be likes, nor should the success of a social media manager be determined by the number of likes, but rather shoudl revolve around what those who are liking the page are doing. Hence the title, cultivating zombies (people who "like and run") vs activating community. A related post that features the examples I used in the presentation is here: http://milaspage.com/seduced-by-the-numbers-the-honeymoon-is-over-the-value-of-a-facebook-like-casestudy/
I also covered it here, referring to some data from the 2012 Charity Index, which I also used in my presentation:http://socialmediatoday.com/mila-araujo/851101/empowering-non-profits-drive-positive-change-social-media
You have a great point Margie! Thank you so much for extending the conversation with your thoughts!
It was really great to have the chance to speak with people facing the social media challenges and looking for ways to energize their communities and get social!