Monthly Archives: March 2012

A Spectacular Speaker Line Up Part III #140MTL

Montreal’s #140conf is just around the corner and we have a spectacular speaker line up waiting for you! The #140conf celebrates how new technology is effecting the world around us, in all areas of business, in all industries opportunity to connect has never been greater. From marketing, education, health and non-profit there are strategies that people are using to extend their reach and drive success. The #140conf provides an opportunity to share these stories and gain understanding in a fast paced, energized and fun environment.  The perfect place to be inspired!

A Spectacular Speaker Line Up – Part III

A few weeks ago we started to release a glimpse into the speaker line up hitting Montreal’s #140conf. The conference will feature conversation and presentations from people who are leading change in how we do business and communicate using social media today. Want to understand how you can use social media? Get ready for #140conf Montreal, an event you do not want to miss ~ it’s going to be amazing!

We have a job to do: Propaganda, Leaders, GenY et al

We have a problem in the workplace, and it’s not Gen Y.

A while back I was thinking  about “the challenges” Gen Y pose on the workplace.  To those leaders who follow the latest developments or insights online of challenges we are facing, the concept of the challenges created by the “personality” or common traits of GenY are no surprise. It is everywhere. As someone in a hiring position, I value all my employees. Whether they be Gen Y or whatever. Everyone has value.

I believe it is important to understand what matters to employees, what motivates them, how you can create an attractive environment for them, and to use this information to provide a workplace that stimulates them on a professional and a personal level.

I see the value in examining some of the potential driving factors that make GenY different – but the problem is, I think some have taken this to a level where people are complaining about this group as difficult, or less desirable and allow themselves to be trapped in this thinking.

What’s Happening?

What is really happening is that leaders have a new challenge,

Learning the Art of You: The Marriage Between Your Online Persona and Your Personal Views

How far are you willing to go?

This post touches upon another area of concern that people mull over when trying to figure out how to “be” in the online world. Continuing on my series based on the common misconceptions keeping people from engaging online, which started with “If you don’t ‘Get’ Social, Read this”.

I have always believed that you should stand behind anything you say – not just online, in life. It’s character and you should be proud of your character, it is who you are. Being online or being offline should not change this.

The Risks

Living in the online space poses it’s risks. People crave acceptance, and if they aren’t craving it,

If You Don’t “Get” Social – Read This | #socialmedia #marketing #in

This is part of my series “I Don’t Get Social”  inspired by some conversations I had at an industry event, where it became really evident to me, people really don’t get Social. It’s become far more complicated than it really is. Perspectives – I’d like to shed some light, bring some awesome people and companies into the Social World by bringing it down to the basics.

Have some thoughts on this? Join in on the comments, lets bring more Social into the world and clear up these misconceptions.

 

Overheard: “I am doing Social – I sell online”

Selling online is not “Social” its internet sales.

  • Can people talk to you via your web site or online in any way?
  • If they have a question, can they get access to your customer service people or have a conversation online?
  • Can they share what you are selling them on with their networks? Can they tell people about how much they like you? How easy do you make it for them?

The definition of Social implies interaction. What’s the interaction with your online form? Answer that, then

Who doesn’t love St. Patricks Day! Sharing the Green. What are your traditions?

The Canada Geese are flying home – a sure sign of spring. More than that however, in Montreal – the real start to spring is the St. Patrick’s Day festivities which include a full out parade.

This year  marks the 189th annual  St. Patrick’s Day parade in Montreal.

Strategies in Social Media – Learning the Ropes & Expanding Horizons

If you look up a definition for Social Media, you are going to find what is probably the broadest collection of definitions of any word. It would be like asking the question, what’s the best food on earth. Always a different perspective and approach to the answer. I tried the exercise for myself, here is a great example of what you might find from “The Social Media Guide” a whole collection of definitions, all centering around the same idea, but all slightly different in how they identify the key attributes and in who has written the definition.

If you are in business and trying to understand how to use Social Media, anyone you ask will

Spectacular Speaker Line Up for #Montreal’s #140MTL Part II

Get your passport ready because its time for the Social Media world to hit Montreal!

The #140conf is coming to Montreal May 15th!  We have a fantastic event lined up with over 30 speakers covering a vast array of topics such as Branding, Customer Service, Marketing, Public Relations, Leadership, Corporate Social Responsibility, Arts, Humanity and more!

“The “State of NOW” / #140conf events provide a platform for the worldwide twitter community to: listen, connect, share and engage with each other, while collectively exploring the effects of the emerging real-time internet on business.” – State of Now,  #140conf

Earlier this week we introduced a preview of some of the speakers lined up  for the #140 Conf Montreal (#140confmtl) taking place May 15th. We are honored to add to the list with another dazzling preview of some of the speakers you can expect to see!  Join us  as we explore the “State of Now”!

 

Introducing a Spectacular Speaker Line Up

#140confMTL Speakers – Part II

 

Marketing 201 – Social Media has not changed much

First things first, thank you to Mila for publishing me on her site.

Guest Author

Jeremy Powers

http://WindingStairCaseLLC.com
After nearly a decade of branding and marketing for large companies, Jeremy is now Principal at Winding Staircase, where he wants to help you with marketing your company.

 

10 Falsehoods Worth Reviewing

Before we get into Marketing 201, let’s dispense with 10 falsehoods about Social Media.